Visual identity
Louco's mission is to bring people together
in real life through events.
Intro
The word "Louco", which in Portuguese means "crazy", or "wild", is a reflection of the disruptive ambition to revolutionise events and nightlife and to bring people together to create unforgettable moments.
Challenge.
Louco is offering the easiest event search based on users' interests, cultural music preferences, and mood. They weren't content with merely being another forgettable events app; their aim was to craft something with a familiar and easy interface, akin to Spotify. That's why they see themselves as the Spotify for events. So, I set out to create a brand that was not only easily recognizable but also capable of standing the test of time.
Colors are the paintbrushes of fun, splashing excitement and joy across our lives with their vibrant hues. From the Rouge Red to the Party Yellow, blended with some Purple Rain, they're not just visual stimuli; they're emotional triggers, evoking feelings of happiness and enthusiasm.
Colours as a mean
to express fun!
More than a logo,
a true brand expression.
While designing Louco's logo, the main keywords in mind were movement, self-expression, and fun.
We wanted the logo to embody the dynamic energy of Louco's brand, capturing the essence of connecting people in real life.
Find them 🔎
Connect 🔗
Celebrate!
Movement is not just about physical motion but also about the fluidity of our social life and the ever-evolving nature of self-expression.
Of course, fun is essential to Louco’s USP, therefore infusing joy and excitement into every aspect of the brand was key.
By incorporating these keywords into the logo design, we aimed to create a visual representation that resonates with Louco's target audience, inspiring them to embrace their own wild and adventurous spirit.
Brand Moodboard
A glimpse into the future.
