Importat remark:
Followed by its growing success in Portugal, bet.pt was later acquired by Entain for €60 million and integrated into its existing flagship online betting brand, Bwin. Source.

Rebranding
an online casino

This rebrand marked the pivotal moment for bet.pt’s online casino, igniting a transformative journey towards a refreshed identity that resonated with the essence of one of Portugal's foremost online gambling platforms. Amidst the vibrant landscape of digital entertainment, our goal was not merely to adapt but to thrive, harnessing cutting-edge technology and innovative strategies to propel us forward.

The prologue

Crafting this new identity wasn't just about aesthetics; it was a meticulous process of aligning our brand with the evolving expectations of our discerning audience. We delved deep into market analysis, scrutinizing trends and consumer behaviors to uncover unique insights that would set us apart in an increasingly competitive arena.

Visual Elements

Through our colour palette we managed to achieve a luxurious,
yet highly playful look and feel.

Combining that with an unique set of small elements, the playfulness side of our brand managed to reach to our customers in the way they expect a casino, an entertaining yet high-class experience.

Iconography

Iconography plays a pivotal role in the realm of online casinos, serving as visual cues that communicate essential information and evoke specific emotions within players. Below are a few, of a large set of new icons that replaced the previous ones.